From 313’s first ever dance fashion show to a Mazda MX-5 “funster” car parade to “Come Play!” freestyle soccer workshops, and exclusive offers to lucky draws, 313@somerset’s “Great States of Happy” campaign is on a mission to make shoppers HAPPY this Great Singapore Sale (GSS)!
To kick start the campaign, shoppers can take part in the Happy Mobster Dance on 25 May 2012, 7pm, and receive shopping deals to make their day even better. Interested participants can view the demo video of the Happy Mobster Dance online at www.youtube.com/313somerset. The first 50 to register and sign a Happy Pledge will receive a Happy Envelope containing $50 worth of vouchers from Chocolate Origin, The Coffee Bean and Tea Leaf and Famous Amos.
On the same day, shoppers can also catch the Mazda MX-5 Funster Convoy parading down Orchard Road between 4pm and 5pm, and get up close to the sporty & fun car at L1 Atrium from 10 to 16 June 2012.
From 25 to 27 May 2012 shoppers can catch the Happy Mobsters roaming around the mall and handing out EZ-link stickers for treats from The Coffee Bean and Tea Leaf, Marche Restaurant and Natural Bakery, Chocolate Origin and MaggieMoos Ice Cream & Treatery throughout the GSS period (25 May to 22 July 2012) that will give any shopper a happy high!
On 9 June 2012, 313@somerset will transform its Atrium into a large dance floor for the first ever dance performance-style fashion show. 20 dancers dressed in the latest outfits from 313’s fashion brands will be putting on a sleek dance performance which will culminate into a runway fashion show.
It’s not all about just fashion this season. On 23 June 2012, sports fans can enjoy some sports action from 12 to 6pm at the “Come Play!” event at 313. Shoppers can brush up their freestyle soccer skills at activity workshops. Couples can also take part in a sporty couple contest where participating couples get $400 to dress up in sporty yet fashionable styles. The best dressed sporty couple will get to keep the $400 worth of sports apparel!
A ‘Confessions of a Happy Shopaholic’ online quiz to help shoppers determine their personality type has been created on the 313 Facebook page. All 313 Facebook fans who enter the quiz will earn a happy shopaholic personality badge and those who put them as their profile picture will stand to win daily vouchers from Salon VIM worth $30.
“Creating happy shopper experiences has always been the primarily goal for 313. Over these 8 weeks of GSS, our lineup of activities is all about providing shoppers some fun and enjoyable moments that would add to their experience at our mall,” said Ms. Amy Lim, General Manager of 313@somerset.
For more information, shoppers can enquire or call the Concierge Desk at 6496 9313 or log on to the 313@somerset Facebook page www.facebook.com/313somerset.
GSS Shopper Promotions
313 Rewards (25 May to 22 July 2012)
Spend $150 at any 313 store (maximum of 3 same-day receipts) to redeem a 313 voucher worth $10. Limited to the first 100 shoppers per day on a first-come-first served basis.
One redemption per shopper per day.
Spend $350 at any 313 store (maximum of 5 same-day receipts) on weekdays to redeem a limited edition 313-Klean Kanteen eco-friendly 18oz water bottle worth $36. Limited to the first 80 shoppers per week on a first-come-first served basis. One redemption per shopper per day.
Exclusive to Club 313 members
Redemptions of the 313 voucher and 313-Klean Kanteen eco-friendly 18oz water bottle is guaranteed for Club 313 members who meet the minimum spend. 313 reserves the right to replace the redemption gift with 313 weekday voucher worth $20.
SPH Shop & Win Promotion (21 May to 22 July 2012)
Spend a minimum of $30 in a single receipt at any 313 store with the “SPH Shop N Win Shoppers’ Draw” window decal and win more than $250,000 worth of prizes! MasterCard cardholders have double chances at the draw. There will be eight weekly draws throughout the GSS period.
TODAY Shop to Win Promotions
Every $30 spent entitles each shopper to one lucky draw chance, subject to a maximum of 300 chances per shopper per receipt. Maybank Credit Card holders have double chances at the draw. There will be 11 weekly draws to win $10,000 and a grand draw to win $30,000